Welcome to The Beacon.  Creating Buy-in’s short newsletter designed to shine a light on the nuances of leadership and give a fresh perspective on how to move forward.

Burning The Free Fuel

Adopting this small concept can make or break your efforts toward good leadership. In Lee Cockerell’s Creating Magic he talks about “Burning the Free Fuel” or, ARE. ARE refers to the practice of using appreciation, recognition, and encouragement as powerful motivators for the team – essentially fueling productivity and morale without spending anything. Not only that, we’re reminding the team how much their efforts matter in the larger picture. 

By consistently offering genuine praise, showing appreciation, and recognizing good work, leaders can create a positive work environment where employees feel valued and motivated to contribute. Cockerell emphasizes that this type of leadership creates stronger relationships and fosters loyalty, which ultimately enhances organizational morale.

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The Beacon Newsletter delivers quick and insightful updates about leadership every Monday!

The Fox and
The Sloth

Watch this short 58 second animation depicting the importance a leader’s actions have on their team’s actions.

“Creating Magic”

Lee Cockerell’s Creating Magic is a game changer. Lee’s ability to lead through the perspective of what the team needs is what made his leadership tenure at Disney something the people who worked there will never forget. Ultimately, Creating Magic will provide you frameworks to lead from that put the team first.

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