Welcome to The Beacon.  Creating Buy-in’s short newsletter designed to shine a light on the nuances of leadership and give a fresh perspective on how to move forward.

When “When In Rome” Meant Survival

What brake lights, sitcom laugh tracks, and the distinction “New York Times Best Seller” have in common and how that will help you as a leader…

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The Beacon Newsletter delivers quick and insightful updates about leadership every Monday!

Using Math to Think More Clearly

Julia Galef American writer, speaker and co-founder of the Center for Applied Rationality talks about the importance in Bayesian Thinking when making decisions and thinking more clearly.

“Influence”

Easily one of the best books on the science of persuasion out there!  Robert Cialdini goes in depth on the 6 (I believe he’s recently added one more) Principles of Persuasion in this amazing book.  If you work with humans…this is a must

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